Branding

Learn how to build a lovable, viable and believable brand with our framework

Brand and branding are two distinct concepts. Recognizing their unique roles is fundamental when crafting a resilient and compelling B2B identity.

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Unlock Your Tech Start-up's Potential: 5 Must-Have Qualities in Your Branding Agency

Not protecting your brand identity is a risk for every start-up. Find out why and where to start

“No-one ever got fired for buying IBM”

Let’s set the scene. You’ve seen a gap in the market and developed a product that’s going to fill it. You’ve got your founders, investors, tech people and maybe even a sales team. So, what’s next?

Welcome to part two in our mini-series, “How to establish a strong B2B brand”.

Whether you’re a B2B business operating in a crowded market or starting up on your own, establishing your business and its people as experts in their field is vital.