It's a well-known catchphrase from the 1970s. Originating from the premise that IBM would always be a ‘safe bet’ if you had to choose one tech product over another, it came to mean ‘no-one will blame you if you make a bad decision in business if you go for the least line of resistance’.
Was IBM the best computer around at the time? Who knows? Was it the best-known computer brand at the time? Hell, yes!
The same happened with video recorders. Remember those?
No matter how good your products or services are, if you don’t have a strong brand, you run the risk of an inferior product or service capturing your market.
We know that not all B2B tech businesses have the inhouse experience or resource to support their marketing efforts. Which is why we’ve created a whole series of blogs and helpful guides that will take you through the process of building your brand.
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