Steve Miller
November 13, 2023

Why your tech start-up needs an LVB framework session

At Brewd, we believe that every tech start-up needs a lovable, viable, believable brand. 

Start-ups face unique challenges. You have to grow fast, often raising capital, establishing product-market fit, and generating customer buy-in at the same time, without the benefits of brand equity built over time.

You’ll need a solid brand foundation to make a name for yourselves. And brand design is what we do best. 

Below is what working together looks like.

Why this, why now?

The first step when working together is to analyse where you’re at. 

You’ll spend a couple of hours with our founder, Steve, exploring your mission, vision, values, and big-picture aspirations.

A clear understanding of where you are now and where you’re headed next is our first step to creating a brand you’re proud of.

Next, we’ll take a deep dive into your industry, competitors, and the wider ecosystem to understand your unique proposition in all its glory.

Creating a lovable brand

The story behind every successful brand is their ideal customer.

Together, we’ll get clear on who they are, what they want and need, and most importantly, what they’re going to LOVE.

Here, we’ll talk about pain points, desires, challenges, and opportunities to help you position yourself in the best possible light.

Creating a viable brand

Viability means a brand that ‘works’. 

With Steve’s expert guidance, you’ll explore what you’ve tried so far, what’s next, what’s working, and what’s not, as well as how to measure success moving forward.

Creating a believable brand

Loyal customers need a brand they believe in. But what does this actually mean?

Here, we’re talking authority.

We’ll show you how you can create credibility quickly, overcome obstacles that will stand in your way, and look closely at your competitors to find points of difference and opportunities in an exceptionally crowded market.

Brand attributes

Next, we’ll consider brand attributes to help articulate your messaging and approach to business.

For added clarity, we’ll explore who you aren’t in as much detail as who you are.

Armed with information, Steve will prepare your bespoke LVB framework report, and outline your next steps, based on your needs, wants, and available budget.

Sounds good, right?

The LVB framework is our tried and tested framework that ensures you get the most from your brand’s design.

Follow these links to find out more about the framework, or to book your appointment.

Lovable. Viable. Believable.
Brands and websites for B2B startups.

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