It’s a challenge many successful businesses face. Five to ten years on from inception, the original brand identity no longer reflects the size, diversity and potential of the evolved company.
Such was the dilemma facing UpSkill.
The fledgling digital skills training provider had grown into a global organisation operating in 34 countries worldwide. Its digital skills learning now stood alongside its Social Impact programmes and Diversity and Inclusion training. What’s more, UpSkill’s own people were uncertain as to who and what the company was now.
It needed more than a brand refresh. It needed a whole new identity that conveyed its common purpose – a universe of limitless potential.
Brewd’s work focused on three main objectives.
The UpSkill project needed so much more than just a new logo and colour palette.
We worked with the Head of Marketing and UpSkill CEO and founder Gori Yahaya to explore the brand and agree creative direction.
The six-month project grew from an initial brand redesign into a complete transformation of the brand identity. We produced a comprehensive portfolio of brand communication assets.
UpSkill Universe now has an aspirational brand identity that positions it firmly within the consultancy services domain.
Everything aligns seamlessly with a systematic visual and messaging template that provides a cohesive identity across all touchpoints.
A dynamic colour palette not only mirrors the group's culture, it also distinguishes the various vertical markets with which they engage.
Evocative brand imagery features an array of diverse individuals, emphasising inclusivity and encapsulating the hopes and dreams of its candidates.
As the new strapline says, UpSkill Universe welcomes everyone to a universe of limitless potential.