Intersoft had been a leading player in delivery management software for over 25 years. However, its brand and messaging had become dated and stale, and the client realised that their innovation and market-leading solutions were no longer represented by the brand. They first came to Brewd in 2018 and we’ve worked together ever since.
Brewd began by conducting an independent audit of the current brand, website and current messaging. We provided a detail proposal for next steps and actions. The first of which was a dual workshop strategy to define
Workshop 1 - brand and proposition.
Workshop 2 - audience and messaging.
It was essential to ensure all senior stakeholders were aligned and in agreement on the new approach. And there was a consistent view of competitors and the commercial priorities of the business that the new brand and messaging would serve.
The outputs to these workshops was a fully realised brand and corporate identity, a complete brand and value proposition, key target persona and messaging matrix and full marketing and new content strategy. Brewd then began the development of the company website and core marketing content, and have remained as Intersoft’s core design and content agency
We collaborated with the Intersoft sales and marketing teams to strategically restructure the website architecture based on user profiling, data insight and industry understanding.
The new sitemap structure gave us a great platform to build a user experience from the ground up. We streamlined the UX to create a clear and frictionless experience for their three main revenue channels (direct customers, partners & carriers). A key challenge across the site was to balance a huge amount of content and complexity with a simple and efficient experience. The clean and modern UI is built on a responsive design system giving us flexibility and consistency at all times. This website was designed and developed by our teams in WordPress for a robust and accessible CMS system.